Socially Savvy

Social media can be mystifying. We’re all budding “authorpreneurs” — we need to build audiences and brand ourselves — but the alphabet soup of online options can be head-spinning. Sorting it all out requires a helping hand, and that’s exactly what Charlene Sterphone, a digital marketing expert, offered at her lively Write Group session, “Author Self-Marketing in the Digital World.” Some takeaways:

• An author’s website with a professional focus, industry and event updates, and a call to action can provide a solid foundation for a social media presence. Supplementing it with a targeted blog can enhance its impact.

• When exploring the benefits of social media, concentrate on the top-tier tools:

1) Facebook: Global, 1.44 billion active users (66% male, 77% female); an Author Facebook page is a marketing must.

2) Twitter: 313 million active users; ranks as the 2nd largest outlet — attracts a broad audience via short-form content.

3) Instagram: 300 million monthly users; targets younger users via visual content: photos and videos.

•  Second-tier niche outlets worth investigating: SnapChat, LinkedIn, and Pinterest.

•  YouTube offers another valuable resource: It’s bigger than any cable network; 1/3 of Internet users at any given time are watching YouTube videos.

Priming the pump: As an easy social media start-up project, Charlene advises creating an Author Facebook page: Fill out the basic information, upload one relevant post, invite friends and family to Like the page — and you’ll be up and running! A helpful tip: Google “Setting up an author page on Facebook” for step-by-step instructions.

Authorpreneurs, start your engines — and write on!

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About karinwritesdangerously

I am a writer and this is a motivational blog designed to help both writers and aspiring writers to push to the next level. Key themes are peak performance, passion, overcoming writing roadblocks, juicing up your creativity, and the joys of writing.
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